This article of this two-part series outlines more ways that comedy—in this case, improvisation—can help marketers do a better job connecting with audiences. (Here's Part 1.) Improvisation can hone ...

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Well, almost. In addition to 20 years in marketing (yeah, that helped!), my many years in sketch, stand-up, and improvisation have provided many invaluable lessons, especially in the "ballsy" ...

How can marketers borrow techniques from improv comedy to inform their content marketing? That was the question Kathy Klotz-Guest tackled in her presentation, “How to Create Unforgettable Content ...

A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Paul, Charney co-founder and CEO, Funworks. Legendary adman Harry McCann once said “advertising is truth ...

On Comedy Central, the reality show Nathan for You features a mild-mannered Canadian giving small-business owners outrageous marketing advice. In one episode, Nathan Fielder tries to get 40 maids to ...

Stand-ups need time and practice to get good. When they have to focus on promotion and their social media feeds, the art form suffers. By Jason Zinoman See more of our coverage in your search ...